ABOUT
WHAT
WE DO
WE DO
EDUSMM is the pioneer of influencer marketing for education providers. We believe it is the time to start talking to your future students in their language and we are here to help you with this. 100% of young people today get information about all the aspects of their life from social networks. We can deliver your message to them using formats that they are used to.
Influencer Marketing –
Unobtrusive Advertising
Unobtrusive Advertising
Influencer marketing involves interaction with bloggers, celebrities, opinion leaders. This marketing tool is becoming more and more relevant every year for various fields of activities, including the promotion of educational services.
Many analysts believe that trendsetters will continue to grow in importance over traditional media.
According to statistics, 92% of buyers trust other people's recommendations, even if they do not know them personally.
Many analysts believe that trendsetters will continue to grow in importance over traditional media.
According to statistics, 92% of buyers trust other people's recommendations, even if they do not know them personally.
WITH EDUSMM YOU CAN COVER THE MARKETS OF:
Indian Subcontinent
South East Asia
Russia and CIS
Middle East
Northern Africa
Eastern Europe
SOCIAL MEDIA
PROMOTION CHANNELS
Instagram
YouTube
TikTok
Telegram
VKontakte
Facebook
Instagram allows users to upload media that can be edited with filters and organised by hashtags and geographical tagging
STANDART ADVERTISING FORMATS
â– Photo-post
â– Video-post
â– Stories
YouTube allows users to upload, review, rate, share, add to playlist, report, comment to videos, and subscribe to another users
STANDART ADVERTISING FORMATS
â– Integration
â– Special project (full video)
â– Product placement
Tik Tok is used for short music, lip-sync, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.
STANDART ADVERTISING FORMATS
â– Short videos in users' accounts
Users of Telegram can send messages and exchange photos, videos, stickers, audio and files of any type.
STANDART ADVERTISING FORMATS
â– Posts in bloggers' channels
â– Text, photo, video
VK allows users to message, create groups, public pages, share and tag images, audio, and video; and play browser-based games.
STANDART ADVERTISING FORMATS
â– Posts in bloggers' channels
â– Text, photo, video
The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.498 billion active users as of April 2020.
STANDART ADVERTISING FORMATS
â– Posts in bloggers' channels
â– Text, photo, video
GOALS
3 MAIN GOALS YOU
REACH THROUGH PUBLICATIONS WITH INFLUENCERS:
REACH THROUGH PUBLICATIONS WITH INFLUENCERS:
General PR for the brand (university, school, academic program)
Institution's accounts promotion in social media
Online and offline events promotion (webinars, open days, education fairs, etc.)
5 REASONS WHY INFLUENCER MARKETING IS RELEVANT TODAY
Authority - Influencers are more popular among people aged 18 - 45 than celebrities and pop stars
Access to the desired audience segment
Presentation of the product in a predetermined manner, unobtrusive recommendation format
Trust - users trust the influencer more thanks to the established communication on YouTube and Instagram
Long-term action of advertising
WHY US
PROMO CONTENT CREATION
We run influencer-marketing campaigns only for education organisations. It helps us gain better expertise and achieve better results for you
Our creative team will work together with the influencers to present your brand in the most attractive way
EDUCATION MARKETING ONLY
MOST RELEVANT CHANNELS
Based on your goals we will choose most relevant channels and social networks to make the campaign most efficient
EFFICIENCY FORECAST
We will provide you with the campaign forecasts based on the bloggers' inner stats and their audience profile
OPTIMUM PROMO MECHANICS
Based on your goals and sources we will choose the advertising formats and mechanics of the campaign
MOST RELEVANT INFLUENCERS
We will pick the most relevant bloggers and authors to fit in your targets, budgets and stylistics
SHOWCASE
CASES and CLIENTS
BRAND
STUDY IN CZECH REPUBLIC
Initiative of the Czech National Agency for International Education, an organization established by the Ministry of Education, Youth and Sports of the Czech Republic
CAMPAIGN TARGET
Study in the Czech Republic brand awareness in general – raise interest to study abroad and choose the Czech Republic as a study destination
RESULTS
POSTS EXAMPLES
Number of views
Number of visits (IG page)
Number of new IG followers
~320 000
~6000
~500
CHANNEL
GEO
Instagram
Philippines, Malaysia, Thailand, Indonesia
CASES and CLIENTS
BRAND
STUDY IN CZECH REPUBLIC
Initiative of the Czech National Agency for International Education, an organization established by the Ministry of Education, Youth and Sports of the Czech Republic
CAMPAIGN TARGET
Study in the Czech Republic brand awareness in general – raise interest to study abroad and choose the Czech Republic as a study destination
RESULTS
POSTS EXAMPLES
Number of views
Number of visits (IG page)
Number of new IG followers
~320 000
~6000
~500
CHANNEL
GEO
Instagram
Philippines, Malaysia, Thailand, Indonesia
CASES and CLIENTS
BRAND
Budapest Metropolitan University
Budapest Metropolitan University is the biggest private university in Hungary
CAMPAIGN TARGET
Promotion of the METU brand among young people from Turkey and Kazakhstan, attraction of new IG-followers from the regions.
RESULTS
POSTS EXAMPLES
Number of views
Number of visits (IG page)
Number of new IG followers
~330 000
~1800
~330
CHANNEL
GEO
Instagram
Turkey, Kazakhstan
CASES and CLIENTS
BRAND
European Humanities University
CAMPAIGN TARGET
University brand awareness, university website visits.
RESULTS
POSTS EXAMPLES
Number of views
~150 000
CHANNEL
GEO
YouTube
Russia, Belarus
CASES and CLIENTS
BRAND
ST.LAWRENCE COLLEGE
CAMPAIGN TARGET
Promotion of St. Lawrence College brand, visitors attraction to the webinar, IG-account promotion.
RESULTS
POSTS EXAMPLES
Campaign impressions
Number of visits to IG-account
Number of visits to the website
~200 000
~5000
~350
CHANNEL
GEO
Instagram
Ukraine
Number of webinar registrations
~300
CASES and CLIENTS
BRAND
MAASTRICHT SCHOOL
OF MANAGEMENT
OF MANAGEMENT
CAMPAIGN TARGET
Promotion of Maastricht School of Management brand, visitors attraction to the webinar.
RESULTS
POSTS EXAMPLES
Campaign impressions
Number of visits to the website
~250 000
~1160
CHANNEL
GEO
Instagram
Russia, Ukraine
CASES and CLIENTS
BRAND
TECHNION - ISRAEL INSTITUTE OF TECHNOLOGY
CAMPAIGN TARGET
University brand awareness among the audience interested in science, university website visits.
RESULTS
POSTS EXAMPLES
Number of views
~1 640 000
CHANNEL
GEO
YouTube
Russia
CASES and CLIENTS
BRAND
SIM UNIVERSITY SINGAPORE
CAMPAIGN TARGET
General promotion of SIM University and Singapore as a study abroad destination. Promo of the SIM Open House.
RESULTS
POSTS EXAMPLES
Campaign impressions
Number of visits to IG-account
Number of visits to the website
~500 000
~7000
~400
CHANNEL
GEO
Instagram
Russia, Kazakhstan
Number of webinar registrations
~280
CASES and CLIENTS
BRAND
SIM UNIVERSITY SINGAPORE
CAMPAIGN TARGET
General promotion of SIM University and Singapore as a study abroad destination. Promo of the SIM Open House.
RESULTS
POSTS EXAMPLES
Campaign impressions
Number of visits to IG-account
Number of visits to the website
~500 000
~7000
~400
CHANNEL
GEO
Instagram
Russia, Kazakhstan
Number of webinar registrations
~280
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